vodafone #connectedSHEcan
commercial
40" mexico / arri amira
dir. Michelle Coomber / Vice
producer. Adam Lilley
cinematographer. Kate Reid
This Vodafone social media spot #ConnectedSheCan (director’s cut) was made as part of Vodafone's 2017 International Woman's Day campaign. The spot was shot on location in Mexico on the Arri Amira with Zeiss Superspeeds. I loved the creative change of thinking and framing for the 1:1 aspect ratio that the film (designed for social media release) required and escaping the UK in January for warmer climes was a wonderful bonus!