Longer director's cut of Vodafone's social media spot #ConnectedSheCan made as part of their International Woman's Day campaign. Directed by Michelle Coomber for Vice. Producer Adam Lilley. The spot was shot on the Arri Alexa with Zeiss Superspeeds and really fun to shoot and frame for the 1:1 aspect ratio as the spot was designed for social media.

vodafone #connectedSHEcan

commercial
40" mexico / arri amira
dir. Michelle Coomber / Vice
producer. Adam Lilley
cinematographer. Kate Reid

This Vodafone social media spot #ConnectedSheCan (director’s cut) was made as part of Vodafone's 2017 International Woman's Day campaign. The spot was shot on location in Mexico on the Arri Amira with Zeiss Superspeeds. I loved the creative change of thinking and framing for the 1:1 aspect ratio that the film (designed for social media release) required and escaping the UK in January for warmer climes was a wonderful bonus!